1. Who we are
Happy Horse (the “Game”) is operated by xiaoyisoft (“we”, “us”, “our”). This Privacy Policy explains what personal data we collect when you play the Game, why we collect it, and the choices you have. If you do not agree with this policy, please stop playing and uninstall or close the Game.
Contact: support@diadiade.com
2. Data we collect
| Category | Examples | Purpose |
|---|---|---|
| Account data | Guest player ID, device identifier, display name you choose | Create and maintain your game account and save your progress |
| Gameplay data | Ranch state, horses, items, currency balances, quest and event progress | Run the game, sync progress across sessions, provide support |
| Technical data | Game version, platform, language, approximate country/region, error and crash logs | Keep the Game working, debug issues, prevent fraud and cheating |
| Communication data | Messages you send us through support channels | Answer your requests |
We do not knowingly collect special-category data (such as health, religion or biometric data), and the Game does not ask for your precise location, contacts or photos.
3. How we use data and why (legal bases)
- To provide the Game — running your account, saving progress and delivering game features. Basis: performance of a contract with you.
- To keep the Game safe and working — debugging, anti-fraud and anti-cheat. Basis: our legitimate interests.
- To communicate with you — answering support requests. Basis: legitimate interests / steps preparatory to a contract.
- Marketing and personalised offers — only if you opt in; you can withdraw consent at any time in the Game’s settings or by contacting us. Basis: consent.
4. In-game advertising and analytics
The web (browser) version of Happy Horse currently runs without third-party advertising or analytics SDKs. If we enable advertising, attribution or analytics services in the future, we will list them in this section and in the Cookie Policy, and we will ask for your consent where required before they become active.
5. Who we share data with
- Hosting and infrastructure providers that run our game servers (and, for the browser version, serve the Game’s files).
- Service providers that help us operate the Game, under instructions and contracts that protect your data.
- Legal requirements — we may disclose data to comply with law, regulation or valid legal process.
We do not sell your personal data.
6. Children
Happy Horse is a family-friendly game that may appeal to children. We do not knowingly collect personal data directly from children below the age of digital consent in their country without verifiable parental consent. The Game asks for minimal data (a guest account tied to a device), provides an age-appropriate experience, and contains no direct messaging between players. If you are a parent or guardian and believe your child’s data was collected without proper authorisation, contact us at support@diadiade.com and we will delete it.
7. Retention
We keep account and gameplay data while your account is active. Guest accounts that have been inactive for an extended period (24 months) may be deleted. Technical logs are kept for a limited debugging window. Support correspondence is kept as long as needed to resolve your request and for reasonable record-keeping.
8. Your rights
Depending on where you live, you may have the right to:
- access the personal data we hold about you;
- correct inaccurate data;
- delete your account and associated data;
- object to or restrict certain processing, and withdraw consent for optional processing;
- receive a portable copy of your data; and
- lodge a complaint with your local data protection authority.
To exercise any of these rights, email support@diadiade.com with your player ID (visible in the Game’s settings). We respond within 30 days.
9. International transfers
Our servers may be located outside your country. Where we transfer data internationally, we protect it with appropriate safeguards such as standard contractual clauses.
10. Security
We use reasonable technical and organisational measures to protect the Game and your data (for example, access control and encrypted transport). No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.
11. Changes to this policy
We may update this policy as the Game evolves. Material changes will be announced in the Game or on this website, and the effective date above will change. Continued play after an update means you accept the revised policy.